Archive
Bristol 0117 325 2000
London 020 7183 1663
Bright Light launches official Eloqua marketing support services Friday, 13 November 2009
Share: 
Eloqua is one of the most advanced marketing solutions available. Bright Light works with a number of clients on getting more from their email marketing and demang generation activities, and is pleased to be able to offer Eloqua focused services where we can build and deploy your campaigns directly on your corporate Eloqua solution.
We not only take away the headache of campaign management, we can offer advanced strategic thinking, improved creative and email tactics, and advice on best practice to help you maximise your use of your Eloqua system.
Eloqua provides you with an encompassing, integrated system, and we are pleased to offer services to help businesses maximise its potential.
- Email and online strategy
- Hypersites
- Personalised Emails
- Email Marketing
- Reporting
- Campaign Execution
We not only take away the headache of campaign management, we can offer advanced strategic thinking, improved creative and email tactics, and advice on best practice to help you maximise your use of your Eloqua system.
Eloqua provides you with an encompassing, integrated system, and we are pleased to offer services to help businesses maximise its potential.
- Email and online strategy
- Hypersites
- Personalised Emails
- Email Marketing
- Reporting
- Campaign Execution
iPhone App development service Tuesday, 30 June 2009
Share:
We're delighted to announce our digital group has now launched our iPhone services with in house strategy, design and development resources.
It's an exciting area where we already have three Apps in development and are in discussions with some big industry names. Naturally, everything is top secret at the moment but watch this space for some exciting developments!
If you're looking to launch aspects of your service to the ever-expanding iPhone or Smartphone market, contact craig@thebrightlight.co.uk and we promise to delight you with the possibilities and potential.
Bright Light are registered and authorised iPhone developers on the Apple development program with access to resources, information and development tools only available to authorised developers.
YouInvent site goes live Sunday, 28 June 2009
Share:
YouInvent, offering sports tours to clubs, schools and university teams throughout the UK, has launched its new site designed and developed by Bright Light.The site integrates social media, blogging and site content, which means that new content is automatically posted to facebook and twitter.
One exciting element of the project was the development and promotion of a facebook page which had over 100 fans on launch day. This now distributes news and articles from the YouInvent site to fans automatically.
Mike Edwards, Director at YouInvent comments: "Bright Light provided an excellent service both in terms of web design and ideas for developing our web presence. Integrating a facebook page rather than just setting up a group means we can keep in touch with all our tour attendees and organisers inside their own facebook news feed. The page has been a huge success and it's fairly easy to get tour attendees to sign up for general news and more specific news on their tour - plus it's a great way to share photos, videos and comments."
We're looking forward to helping YouInvent take their sports tour success and online presence even further in the near future.
Bing Bing Saturday, 13 June 2009
Share:
So Microsoft have launched their new search engine, Bing, and it has some features that sound really good, (we love recommendations whether flight prices will go up or down, for example).
And now they've started marketing the search engine by email. But what's the email like? Surely Microsoft will produce something that uses all the best practice out there for a global campaign around their new investment?
We're unsure, not having access to the results. But let's assume Microsoft did carry out a decent amount of testing on an email going to so many recipients. What's their email look like? All the so called best practice put together or something different?
The first thing you notice of course is the sender and subject, "Bing Search Team" and "A new search engine is coming - Bing". Very little Microsoft branding. Is the email only aimed at those who have heard about Bing already?
Looking into the email, one of the first features we noticed, as would any recipient, is that the entire upper section is created with images, because you can't see anything until you turn images on. This is definitely not best practice according to any email expert out there, especially when your headline text is part of that image.
The second feature of the email, which we really like, is the length. It's just long enough to generate some interest, then it stops and gets you to click through. No more.
But the bit we love the most is the use of the search box - it's almost impossible to stop yourself from clicking on it to try to search for something. It's obviously not a data entry field which would generate problems for most email users, but merely an image linking through to the site.
Overall - aside from the preview pane issue we think it's a well constructed communication, and maybe Microsoft tested that issue and chose to go for the images - which would just go to prove that every email marketing campaign needs to be judged just by its own merits.
New Bristol office goes LIVE! Thursday, 4 June 2009
Share:
It's been six months in the making but finally, after a whole load of agents, solicitors an removals men, our new Bristol office is open.There are still some rough edges, like the yet to be installed meeting room with 50" plasma (for meetings not watching the football), but we would like to welcome clients and prospects alike into our new creative hub in Bristol.
Look forward to seeing you soon!
2009 opens with a big win Sunday, 15 February 2009
Share:
We're exceptionally pleased to announce that 2009 opens with a great new win in the form of a 2 year framework contract with the Environment Agency.
After a comprehensive selection process Bright Light have been selected as one of the marketing and design agencies the Agency will use across the UK over the next two years. Not only is it a great testament to our quality of work, it's great to be involved with work that is a real benefit to society.
We're delighted! Saturday, 13 December 2008
Share:
Bright Light have been working with American Express for months rolling out an innovative internal communications campaign, and this month we were awarded the Runner's up prize for best internal camapign at the B2B Marketing awards.
Craig and the team here who worked here on the project would like to thank everyone at AMEX for allowing us to take such an innovative concept to fruition, and for a great night out at the awards!
If you would like to speak to us about the campaign contact craig@thebrightlight.co.uk.
Subscribe to Posts [Atom]